Jaison and Callie Sterling North Little Rock sports photographers
We're Jaison and Callie Sterling, the two people behind Rock Town Media! Jaison is behind the camera and teaching photographers. Callie runs the business side and keeps the calendar moving.
Sidelines to the Final Four
Sterling Imageworks
Jaison starts his photography business. It still delivers every Rock Town gallery today!
When: 2010
On the sidelines
Six seasons shooting high school sports for the North Little Rock Times.
When: 2012
Rock Town Media
Jaison and Callie start Rock Town Media for teams, seniors and athletes. Media day would never be the same!
When: 2018
Going viral
His third TikTok video ever passes 300,000 views. Things got a little crazy from there!
When: 2021
The Final Four
Jaison shoots ESPN's coverage of the NCAA Women's Final Four. Then gets the call again in 2025!
When: 2024
The Rock Town Studio
5.6 million followers and a studio calendar that fills 8 to 12 months ahead.
When: Today
Shot in camera, every time
"In a world of AI and 'I'll photoshop it later' we still believe in practical effects." No photoshop, no extractions, just practical effects and lighting. Yes, these looks are actually done in camera!
SmokeIn camera
WaterIn camera
SparksIn camera
LasersIn camera
Photographers, want to learn how? Jaison teaches it all in his sports photography lighting workshops and courses.
5.6 million followers
Every media day gets filmed and posted, so your team might be next! Here's where to watch, with counts as shown on each profile in October 2026.
Teams we've shot
We appreciate all of our teams! Media days from the last year across seven Central Arkansas counties, in the studio and on location.
Pulaski County6
North Little Rock · Little Rock Central · Parkview · Pulaski Academy · Baptist Prep · Sylvan Hills
Faulkner County4
Conway · Mayflower · Vilonia · Greenbrier
Lonoke County2
Cabot · Lonoke
Saline County1
Bryant
White County1
Searcy
Conway County1
Morrilton
Pope County1
Arkansas Tech